Swedens’s most attractive industry

The hospitality sector, now one of Sweden’s key sectors, is growing faster than the country’s GDP, and will double its turnover during the next decade. At the same time, we face a high risk of there being a skills gap in the future. Staff turnover in the sector is generally high – many view it as a short-term and temporary workplace lacking obvious career openings.

According to Visita and HRF, one of the most important questions regarding the future is how to attract and retain the best skills. They have carried out a joint investigation with the analysis and consultancy firm Kairos Future into what constitutes ”Sweden’s most attractive industry”. As well as carrying out a number of studies, they have mobilised the sector in the form of workshops and analysis meetings for generating ideas and proposals for measures.

The project was initiated by Utbildningsrådet för Hotell and Restaurants (UHR, the scientific council for training in hotels and restaurants) and was funded by BFUF. Kairos Future are responsible for the underlying material and summary, and they were also in charge of the analytical work.

The project ran from 2011 to 2012.

Download the report: BFUF_rapport_1_2013_eng_Swedens_most_attractive_industry

Contacts: Li Wester, Rica Hotels AB, Peter Thomelius, Visita, p.thomelius@visita.se and Pim van Dorpel, HRF, Pim.VanDorpel@hrf.net

Project facts


Swedens’s most attractive industry


2011 – 2012