Varumärke, marknadsföring

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“If less is more, how you keeping score?” Outlines of a life cycle assessment method to assess sufficiency

I just work here! Employees as co-creators of the employer brand

Let's stay together – The mediating role of self-congruity and place attachment on residents' likelihood to stay

Using crossmodal correspondences as a tool in wine communication

The imitation game – exploring the double-grip analysis for creating analog wines

Co-created employer brands: the interplay of strategy and identity

Action research for digital media innovations: Interventions for destination development

Access to Nature for Persons with Disabilities: Perspectives and Practices of Swedish Tourism Providers

An image worth a thousand words? Expressions of stakeholder identity perspectives in place image descriptions